Finished
The Mom Test
How to talk to customers and learn if your idea is good — when everyone is politely lying to you.
- Never ask "is my idea good?" — ask about their life and past behavior.
- Compliments are fool's gold; commitment is the truth serum.
- Bad news early is the best possible outcome.
Finished
The Lean Startup
How to build under extreme uncertainty — turn your vision into experiments, measure real behavior, and learn whether to pivot or persevere.
- Progress is validated learning — not features shipped or hours worked.
- Build-Measure-Learn: ship an MVP, measure behavior, then decide.
- Your runway is the number of pivots you have left.
More books on the way
The next read is already in progress. Follow along on my portfolio for updates.